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Media Buyer

Media Buyer

Full-Time

Onsite

Role Overview

We’re seeking an experienced Media Buyer with deep expertise in Google Ads and Amazon Advertising to plan, manage, and optimize campaigns that drive measurable sales and profitability. This role is ideal for someone who thrives at the intersection of data, performance marketing, and creative strategy — a hands-on optimizer who’s obsessed with efficiency and scaling success. The ideal candidate will be fluent in Google Shopping campaigns, Performance Max, and Amazon PPC (Sponsored Products, Sponsored Brands, and Sponsored Display). You’ll own budgets, targeting, data analysis, and performance strategy to ensure continuous growth across platforms.

Key Responsibilities

Google Ads Management

  • Arrow Build, manage, and optimize Shopping, Performance Max, and Search campaigns.
  • Arrow Maintain accurate product feeds and ensure Merchant Center compliance.
  • Arrow Optimize bidding, targeting, audiences, and creative assets for maximum ROAS.
  • Arrow Conduct ongoing testing of creatives, audiences, and structures to improve efficiency.

Amazon Ads Management

  • Arrow Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
  • Arrow Conduct keyword research, competitive analysis, and product-level optimization.
  • Arrow Improve ACoS and sales velocity through data-driven testing and bid management.
  • Arrow Align advertising strategy with promotions, launches, and inventory levels.

Data & Optimization

  • Arrow Monitor and analyze campaign metrics: ROAS, ACoS, CTR, CPC, and conversion rates.
  • Arrow Develop actionable insights and reports with clear recommendations.
  • Arrow Identify new growth opportunities through testing and platform innovations.

Collaboration & Strategy

  • Arrow Work with the creative and marketing teams to align ad strategy with brand messaging.
  • Arrow Stay up to date on platform updates, best practices, and algorithm changes.
  • Arrow Manage spend strategically to maximize return while supporting brand objectives.

Qualifications

  • Arrow 5+ years of hands-on experience (US experience mandatory) managing Google Ads (Shopping and Performance Max) and Amazon PPC campaigns.
  • Arrow Proven success optimizing for ROAS, ACoS, and other key performance metrics.
  • Arrow Strong understanding of feed management, tracking, and attribution models.
  • Arrow Proficiency with Google Ads Editor, Merchant Center, Google Analytics, and Amazon Seller/Vendor Central.
  • Arrow Data-driven mindset with strong analytical and reporting skills.
  • Arrow Excellent communication, organization, and self-management abilities.
  • Arrow Experience with DTC or e-commerce brands preferred.

Ideal Candidate Traits

  • Arrow Analytical, curious, and relentlessly focused on improvement.
  • Arrow Self-motivated and able to own projects end to end in a small, nimble team.
  • Arrow Deep understanding of performance marketing principles and consumer psychology.
  • Arrow Passionate about helping design-driven, purpose-led brands grow profitably.

Compensation & Details

  • Arrow Type: Full-time or contractor (depending on experience).
  • Arrow Location: Remote or hybrid.
  • Arrow Compensation: Competitive base salary.
  • Arrow Performance Bonus: Additional compensation tied to ad performance metrics (for example, ROAS growth, ACoS reduction, revenue targets, or new customer acquisition goals).